IP Address Targeting is the digital equivalent of direct mail, only much more efficient because you’re able to reach an entire household’s wifi network, along with every device on the network – across millions of apps and websites.
IP Address Targeting provides a strategic solution for a variety of scenarios, including:
IP targeting is more than a powerful way to influence entire households that match your specific behavioral and demographic criteria. Our IP targeting is indispensable to because it solves one of the oldest pain pints of digital media: calculating a measurable return on ad spend (ROAS).
We build you a custom marketing list based on behavioral, demographic and other factors
Convert the target audience street addresses into IP addresses
Post-campaign, we compare actual sales reports addresses to the original marketing list used. Bam, instant Return-on-ad-spend (ROAS) calculation. It’s that simple.
Whether you’re using your own database of street addresses or a 3rd party list, IP targeting is a must-have component of any digital media strategy.